CSMG provides strategic advisory services ranging from growth and business transformation to ecosystem and business model evolution. Our peerless industry depth and experience, signature strategy and quantitative methodologies enable our clients to make sound business decisions in a complex and ever-changing market.
CSMG's Susan Simmons Quoted in CED Magazine on Cable SMB Forecast
Jan 01, 2012
Cable’s SMB Forecast: Cloudy and Bright
by Craig Kuhl, Contributing Editor
The experts are forecasting increasing revenue showers.
The latest forecast for running a small to mid-size business (SMB) in the cloud calls for greater cost efficiencies and productivity with increasing revenue showers, particularly for those cable operators adding cloud-based services to their expanding business services model.
And the list of service providers in the cloud is growing fast, with many calling the cloud the next stage in the Internet revolution, a stage ideally suited for that much-sought-after new revenue opportunity: the SMB market.
“Business customers, especially SMBs, will use cloud services, and many already are,” said Lynda Stadtmueller, program director for cloud computing services at Stratecast, a division of Frost & Sullivan. “Cable operators are already in the door, and their business customers are using their network capabilities. So why wouldn’t cable step in and take some of that business? Myriad cloud services are available and provide interfaces or portals for their business customers to reach out to other services. Why not take that next step?”
Many already are, she said, with major MSOs seeing cloud-based services as a natural extension of their existing networks.
