CSMG provides strategic advisory services ranging from growth and business transformation to ecosystem and business model evolution. Our peerless industry depth and experience, signature strategy and quantitative methodologies enable our clients to make sound business decisions in a complex and ever-changing market.
Case Studies in Product Lifecycle Management
Jan 20, 2011
A leading wireless data provider wanted to develop and launch wireless internet access products and services for horizontal and vertical markets. To do so efficiently, the company needed to integrate a number of disparate internal and external product development efforts into a cohesive and rational product suite. The company also presented additional tactical and strategic challenges: the product management role needed redefining, strategic marketing needed to be educated on technical issues affecting product development, and an integrated product team structure needed to be implemented.
Jan 20, 2011
A software company with various lines of business including databases, internet applications, software development tools, and wireless solutions wanted to stem a decline in the user base of one of its products—a software development environment for building Web, n-tier, and client-server applications. The product was at the top in its class, bringing in over $200 million in revenue annually. A few years later, the product began to rapidly lose its base of users due to technological changes in the industry and the company lowering the internal priority of the product. TMNG Global’s challenge was to minimize the loss of users and if possible, try to re-grow the product’s revenues.
Jan 19, 2011
A Fortune 500 company with primary business in the mailing and document handling industry wanted to look into a new business opportunity involving the collection and remission of sales taxes, an extension of the company’s existing postage payment and funds handling process.
The company had become involved in recent state government initiatives to collect remote sales taxes, and in the process the client identified a possible commercial business opportunity in the provision of a sales tax compliance system. TMNG Global was asked to assess the viability of the opportunity and develop new products and marketing strategies to address it.
Jan 19, 2011
Revenue growth has traditionally been driven largely by the increase in access lines, so the drop off in growth posed a serious revenue challenge. Our client sought a packaging strategy for both the residence and small business markets that would mitigate line losses by taking full advantage of its broad range of offerings: local wireline, long distance wireline in some jurisdictions, wireless, business data and Internet products, and voice value-added services.
Jan 01, 2011
A company that develops imaging tools for the Independent Software Vendor (ISV) and Original Equipment Manufacturer (OEM) market sought new ways to increase revenue potential of its core product and maintain the product’s position as a market leader in the industry. The client’s product was uniquely suited to the ISV/OEM market where the customer has the technical expertise to put together “best-of-breed” products to develop his/her own applications. Although the product had few direct competitors, rival companies also offering imaging tools seemed to better demonstrate broader product functionality and greater market focus. Additionally, despite revenue gains over the past two years, the product had reached maturity – as had the imaging tools market itself, and market growth was expected to level off and decline
