TMNG Global Helps A Financial Service Client Launch A New Product to Attract More Customers

Challenge

A leading financial services and asset management company wanted to become more competitive in the industry and offer additional services and products to its customers. To expand its product line, the client sought help in winning a contract to manage an education investment product and assistance in launching the new product in a timely manner.

TMNG Global Solution

The TMNG Global team assisted the client in winning the contract to manage a state 529 College Savings Plan. Our team then undertook the launch and management of the product. We were responsible for responding to RFPs from state governments and working closely with key state contacts, as well as with key internal contacts in Legal, Operations, IT, and Investment Management.

We developed pre- and post-launch marketing plans, including all marketing communications encompassing print, radio, and TV advertising, direct mail, website development, and facilitated all corporate-wide educational training. In addition to conducting competitive analysis and research, we also kept abreast of changes in legislative and legal mandates that could affect the marketing of the product.

Benefits to the Client

With the help of our services, the client won the contract and was able to launch the new investment product. This resulted in an increased customer base, shareholder retention, and increased assets and revenue for the client.