TMNG Global Assists Long Distance Carrier Entering The International Data Market

Challenge

A long distance carrier planned on entering the international data market. Based on recent marketing analysis, senior management established an aggressive timeline for launching international data products. Due to the client’s lack of back office support systems, and its unwieldy internal processes for developing support systems, help was needed in creating manual procedures.

The client’s strategy was to resell basic data products to targeted mid-sized and large businesses. The marketing focus would be on Mexican companies and on U.S. companies with offices and plants in Mexico. Also, plans to resell data service to selected European and Asian countries would be developed with a separate vendor and would require separate processes.

The client recognized needs in the areas of sales pricing support, order entry/order management processes, as well as its need for subject matter experts (SME’s) to identify, analyze, develop, document, and implement required course of action to support the initiative.

TMNG Global Solution

A TMNG Principal collaborated with the client’s senior management to complete an initial operations assessment. The assessment helped to identify the scope of work that TMNG would use to achieve the clients goals. It was determined that our consultants would define, develop, and document manual processes to support pricing and order management.

A small team of our Senior Consultants determined what systems and/or processes existed to support pricing and ordering of data circuits. The team leveraged data gathered from an assessment of the domestic data products to aid in the development of international products. The existing model was used as the benchmark for long-term solutions, while the recently developed manual processes were used with the launch of the international data product.

The client established a work group to perform the manual support functions. TMNG developed the model for the group, documented the job descriptions, and staffed the group at the onset. This provided a platform for gathering unique perspectives of existing frameworks and validated the methods being developed. When the client selected employees to staff this group, the SME’s developed a curriculum for training.

Benefits to the Client

Initially, the client did not have the resources to launch the international data products suites as and perform the support work necessary. By engaging TMNG, the client was able to quickly assess the existing situation, define and develop processes and manage its international data orders. In addition, our SME’s were able to perform production work and provide on-the-job training for the client’s employees.

The strategies provided by us enabled the client to provide a manual order entry/order management function to support the launch of the international data products. This allowed the client to concentrate on product marketing plans for international data products and ultimately realize significant revenue.